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Why Nudge?: The Politics of Libertarian Paternalism Cass R. Sunstein
Publisher: Yale University Press

The idea is that we are “prompted” to do better, but not forced to do anything—and thus nudging is consistent with the broader theory of “libertarian paternalism.”. Jan 16, 2014 - Politically and economically I'm very sympathetic to the argument put forward by the so-called “libertarian paternalists”. Simon Originally published by MorningstarAdvisor.com on June 16th 2011. Nov 4, 2010 - When former Prime Minister Brown was overheard dismissing a mouthy pensioner as a 'bigot' he only expressed a prejudice that is widespread among our political elite. Jul 15, 2013 - How David Cameron's plan to 'nudge' could save billions. Jul 26, 2011 - The Benefits of a Financial Nudge Reconciling the concepts of libertarian paternalism and self-determination. The team is devoted to the idea of 'libertarian paternalism' – a pernicious doctrine, associated with American academics Richard Thaler and Cass Sunstein. A 'behavioural insight team' otherwise known as the Nudge Unit is reportedly gaining influence in Downing Street. May 31, 2012 - More worrying, Sunstein seems pretty happy to blur the line between nudges and shoves: increasing cigarette taxes to discourage smoking is surely paternalistic, but is a bit stronger than a nudge. Jul 6, 2010 - In Sunstein's opinion, it seems that justifying the notion that people do not have free will gives license to bureaucrats and politicians to "nudge" people in the direction that they desire them to go. Sep 29, 2010 - The core of Nudge's contribution is an approach to choice architecture (which also could be thought of as system organization) the authors call “libertarian paternalism.” As the authors explain: Libertarian paternalists urge that people should be free to .